The Store X Berlin

The Store X

Just a five-minute stroll from Alexanderplatz is the ultra-cool Soho House Berlin in the trendy Mitte district. There you will find The Store, a huge lounge space located on the ground floor created in partnership between Soho House and The Vinyl Factory. The Store offers a broad range of products from sneakers and apparel, beauty, barber and parlour, homeware, a cafe, coworking space, art gallery, vinyl records and audio equipment. Fashion brand such as Off-White, Balenciaga, Y-3, Fendi, The Row, Proenza Schouler, Christophe Lemaire, and Jil Sander. 

Although Soho House is well known for their private memberships, you do not need a member to stroll through The Store. The Store offers a complete shopping (or window shopping) experience like no other with an industrial loft-style feel. Guaranteed you’ll be walking around for hours before finding a comfy couch to chill and just enjoy pizza or coffee while admiring all the creatives in the room.

This is not just a store, it’s more of a cultural hub that just goes to show how trends in hospitality and retail are evolving together. 

Location: Soho House Berlin, Torstraße 1, 10119 Berlin, Germany



For the love of fashion and design! If you are looking for a fashion and design that does not follow trends but instead creates the trends, then this is the place to visit!

Picture this: An expansive concept store with an industrial vibe, whitewash walls, lots of light and clean aesthetics.

The product range is curated by ANDREAS MURKUDIS himself and comprises of high fashion collections from brands such as LOEWE, Céline, Ann Demeulemeester, and van Noten.

For those with a sweet tooth, you’ll also find a range of German chocolates (can’t remember the name, but dope packaging).

You’ll also find a range of organic cosmetics with products by Aesop among others.

Location: Andreas Murkudis, Potsdamer Straße 81, 10785 Berlin, Germany